Having been a DMOZ editor for over ten years, I've seen plenty of silly schemes webmasters put together in attempts to increase traffic. Mirror sites, "informative" webpages that are pitches for online pet shops (etc), and the like, submitted thinking that someone editing the Open Directory would be stupid enough to take them for "real" webpages, list them, and boost the search engine page rank for whatever listing counts for these days.
Web writers are picking up some of the same habits. Today I rejected for inclusion something apparently put together by Examiner.com's "Raleigh Libertarian Examiner": a "'blog" consisting of nothing except the first couple of hundred words of each of his Examiner articles, followed by a link to the page.
Maybe it'll fool Google, but it's obvious to a human.